Spotler Analytics is available in two versions: Basic and Pro. Both versions provide access to the same underlying marketing performance data in Spotler Analytics. Analytics Basic is focused on viewing and understanding data through predefined liveboards, while Analytics Pro adds the ability to create, edit, and analyze data in more depth using advanced analytics and AI-powered features.
Analytics Basic is available to all Spotler Analytics users and provides access to predefined liveboards. Analytics Pro is an additional licensed upgrade that includes all Analytics Basic functionality and extends it with advanced capabilities such as editable liveboards, AI-powered analysis, and self-service data exploration.
Analytics Basic and Pro compared
The table below provides an overview of the main differences between Analytics Basic and Analytics Pro.
| Functionality | Basic | Pro |
| Liveboards | Read | Read, edit & create |
| Filters | Available | Available |
| Change Analysis | Available | Available |
| AI Highlights | Not available | Available |
| Answers | Not available | Available |
| SpotIQ | Not available | Available |
| Spotter | Not available | Available |
What can you do with Analytics Basic?
Analytics Basic is designed for users who want to monitor performance and understand results without creating their own analyses.
With Analytics Basic, you can:
- View predefined liveboards with key metrics and trends.
- Filter data by campaign, product, time period, or other available dimensions.
- Select specific campaigns for analysis.
- Compare campaign performance.
- Use Change Analysis to identify what changed and why.
- Download and present reports based on existing liveboards.
Analytics Basic helps you understand what is happening in your marketing activities using predefined dashboards and reports.
Analytics Basic users are taken directly to a predefined liveboard when they open Analytics. These liveboards provide immediate access to key performance metrics and insights without requiring any additional setup.
Users with Spotler mail products, such as Spotler Mail+ and Spotler MailPro users, have access to the predefined Email Engagement Liveboard. The predefined Revenue Performance Liveboard is available when you use a Customer Data Platform, such as Spotler Activate.
What can you do with Analytics Pro?
Analytics Pro includes all functionality available in Analytics Basic and adds advanced analysis and creation capabilities.
With Analytics Pro, you can:
- Create and edit your own liveboards.
- Create and edit Answers.
- Build custom reports and analyses.
- Use Spotter to search and explore data using AI.
- Use SpotIQ to discover AI-generated insights and trends.
- Use AI Highlights to quickly identify important developments in your data.
- Investigate specific business questions with greater flexibility.
Analytics Pro enables you to actively work with your data and generate deeper insights beyond standard reporting.
Analytics Pro users start on the Analytics overview page, where they can access liveboards, answers, SpotIQ, and Spotter. This view provides additional functionality for creating, managing, and exploring data beyond the predefined reporting available in Analytics Basic.
Additional license required for Pro
Analytics Pro is available as an additional licensed option. If you would like to learn more about Analytics Pro, discuss available options, or determine which version best fits your needs, please contact us.
Which version should you choose?
Analytics Basic is suitable for users who primarily need access to predefined liveboards, reports, and performance monitoring.
Analytics Pro is suitable for users who want to create custom analyses, build their own liveboards, and use advanced AI-powered analytics features.
Both versions use the same underlying data sources. Analytics Pro extends the available functionality and provides more flexibility for analysis and reporting.