Use SpotIQ when you want to understand why performance has changed or when you want to discover patterns that are not immediately visible.
SpotIQ is especially useful for:
- Investigating sudden changes, for example a drop in open rate or a spike in unsubscribes
- Detecting outliers or unusual behaviour in your data
- Exploring relationships between metrics, such as the connection between sends and clicks
Use Answers when you know exactly what you want to report on and need a clear, repeatable result, for example a campaign performance overview or a KPI comparison.