The Email Engagement Liveboard in Spotler Analytics is a predefined dashboard that consolidates key email marketing KPIs like delivery, engagement, subscriber growth, and campaign performance. It uses unique metrics to track individual recipient interactions, helping users monitor trends, compare campaigns, and optimize email efforts.
The Email Engagement Liveboard is a predefined dashboard in Spotler Analytics that provides an overview of your email marketing performance. It combines key email engagement KPIs, campaign comparisons, and audience metrics, helping you monitor trends and identify opportunities to improve your campaigns.
This Liveboard is available for Spotler Mail+ and Spotler MailPro users.
In this article you'll learn more about all the widget on this Liveboard an what they mean.
➡️ For all general Liveboard functionality, like filtering and Change Analysis, see Liveboards.
Widgets overview
The Email Engagement Liveboard combines several widgets that each highlight a different aspect of your email marketing performance. Together they provide both a high-level overview and the ability to compare campaigns in more detail.
The widgets in the Email Engagement Liveboard are grouped into three categories:
- Delivery & Engagement KPIs: Key metrics that measure email delivery and recipient engagement.
- Campaign Performance: Compare the performance of your email campaigns.
- Audience Health: Monitor subscriber growth and audience retention.
Understanding unique metrics
Several widgets use unique metrics. These count each recipient only once. For example, if one recipient opens the same email five times, they count as one Unique Open. The same applies to Unique Clicks and Unique Recipients. Unique metrics provide a better indication of how many individual people engaged with your campaigns.
Delivery & engagement KPIs
These KPI cards provide a quick overview of how successfully your emails are delivered and how recipients interact with them. Together they help you identify trends, compare reporting periods, and quickly spot changes in campaign performance.
| Widget | What it shows | How to interpret it |
| Emails Sent | The total number of emails sent during the selected reporting period. | This KPI provides context for all other engagement metrics. Large campaign volumes may naturally result in higher numbers of opens and clicks. |
| Email Unique Opens | The total number of unique recipients who opened an email. | A higher number generally indicates that your subject lines, sender name, and audience targeting encourage recipients to open your emails. |
| Email Unique Clicks | The total number of unique recipients who clicked at least one link. | This indicates how many recipients actively engaged with your content after opening the email. |
| Emails Bounced | The total number of emails that could not be delivered. | A lower value is generally better. High bounce numbers may indicate outdated contact data or deliverability issues. |
| Email Unique Open Rate | The percentage of accepted emails that resulted in a unique open. | This is one of the primary indicators of email engagement. A higher open rate generally suggests that your subject line and sender recognition are effective. |
| Email Unique Click-to-Open Rate | The percentage of unique opens that resulted in at least one unique click. | This measures how effective your email content is after recipients have opened the email. A higher value generally indicates relevant content and clear calls-to-action. |
| Email Unique Click-Through Rate | The percentage of accepted emails that generated at least one unique click. | This shows how effectively your campaigns encourage recipients to take action. Higher values generally indicate stronger campaign performance. |
| Email Bounce Rate | The percentage of sent emails that bounced. | A low bounce rate helps maintain a healthy sender reputation. An increasing bounce rate may indicate issues with list quality or deliverability. |
Campaign Performance
The Campaign Performance table compares all campaigns within the selected reporting period. It helps you quickly identify which campaigns perform above or below average.
For each campaign, the table displays:
- Campaign Name
- Emails Sent
- Open Rate
- Click-to-Open Rate
- Click-Through Rate
- Bounce Rate
You can sort the table by any available metric to answer questions such as:
- Which campaign achieved the highest Open Rate?
- Which campaign generated the most clicks?
- Which campaigns performed above or below average?
Comparing campaigns helps you identify successful campaigns and discover opportunities to improve future email marketing activities.
Audience health
These widgets provide insight into the size and health of your email audience. Monitoring subscriber growth alongside unsubscribe behaviour helps you understand how your audience develops over time.
| Widget | What it shows | How to interpret it |
| Unsubscribe Rate | The percentage of recipients who unsubscribed during the selected reporting period. | A low unsubscribe rate generally indicates that your content, frequency, and targeting remain relevant to your audience. |
| Unique Unsubscribes | The total number of unique recipients who unsubscribed. | Review this metric together with campaign performance to identify campaigns that generated unusually high unsubscribe activity. |
| Unique Recipients | The total number of unique recipients who received at least one email. | This indicates the size of the audience reached during the selected period and provides context for interpreting the other KPIs. |