Spotler Analytics is a new module in the Spotler Marketing Cloud that delivers instant insights into marketing campaign performance, engagement, and conversions.
For this first release, this module centralizes data from Spotler Activate CDP, Spotler Mail+, and Spotler MailPro in one clear overview. It is designed to help marketers make faster, data-driven decisions without relying on manual exports or external BI tools.
This release includes:
- A brand new module in the Spotler Marketing Cloud: Analytics
- Free access to a pre-built Liveboard in the Spotler Activate Dashboard for eligible customers
Dutch Launch webinar
Disclaimer: Only available in dutch. The prices listed are only valid in the month of release. Please contact your account manager or support for current prices.
Key features
Spotler Analytics is built on four important pillars:
- Answers: Save insights and share them with your team
- Liveboards: Real-time dashboards with up-to-date, hands-free reporting. Including a pre-built Email Activities Liveboard.
- SpotIQ: Automatically identify trends and anomalies
- Spotter: Ask questions in plain language and explore your data conversationally
A pre-built Liveboard will be available directly in your Spotler Activate dashboard. All other functionalities will be accessible in the Spotler Marketing Cloud.
Do you want to use the Analytics module?
This module is not automatically included in your account. To activate it, please contact your account manager or our support team. Onboarding by Spotler is required:
- Customers need an Activate licence, a Mail+ or MailPro licence, and a Spotler ID. The group that meets these requirements is invited to the launch webinar on July 16th. There they will hear how they can express their interest.
- Access must be requested manually, including for new users or partners. Onboarding takes at least one week after the request is made.
Available data at launch
At the time of launch, July 16, 2025, the following data will be used within the Analytics module:
- Email statistics and purchase data
- Contact information: name, ID, email, phone, location
- Email activities: sent, opened, clicked, bounced, subscribe, unsubscribe
- Calculated metrics: CTR, open rate, bounce rate, attribution calculation
- Retention period: 1000 days
Pricing and add-ons
We are launching these new features with a temporary launch offer: one-month free trial of the Pro add-on for deeper analytics in Spotler Marketing Cloud. After the one-month free trial, two add-on options are available:
- Essentials: Liveboards and Answers
- Pro: Essentials plus SpotIQ and Spotter
One license covers unlimited users and brands within an organization. Customers interested in add-ons should contact their account manager or support team for details.